Holistic Approach to Wellness is growing as more consumers realize the importance of both physical and mental wellness to truly feel their best. Wanting to “feel well” is the number one driver globally for consumers to seek a healthier lifestyle. The shift toward holistic wellness also includes a return to traditional, natural remedies like botanicals, which appeal as a safer option with minimal risk of side effects. Nearly half (48%) of US consumers think botanical ingredients are effective, with about one in three consumers interested in botanicals for improving mood and mental wellbeing.
Fast-growing botanical categories include adaptogenic herbs (like ashwagandha, rhodiola, and ginseng) and mushrooms (like lion’s mane, cordyceps, and reishi), which historically have been used to help the body better adapt to stress. New supplement launches with these ingredients are positioned for sleep support, balance, mental clarity, energy, and even immune support.